Why This Matters for Search & AI Visibility
Legacy site migrations often stack 301 redirects on top of older 301 redirects (http -> https -> www -> trailing-slash -> new-slug), adding 300ms+ of TTFB overhead.
Does My URL Have a Redirect Chain or Redirect Loop?
A redirect chain occurs when URL A redirects to URL B, which then redirects to URL C (2 or more hops). Each additional hop adds network latency, wastes crawl budget, and risks Googlebot or AI crawlers abandoning the request before reaching the final 200 OK destination.
Live Domain Diagnostic
GoCrawl Technical Advisory
How to Fix It Permanently
Flatten every multi-hop redirect chain so the initial URL points directly to the final 200 OK destination in a single 301 hop, and update internal <a href> links to point directly to the final URL.